Along with the ability to browse the Internet using keywords and to enter web addresses to reach specific pages online, web portals also provide services such as the ability to set up a customized user page that provides instant access to on-line data. Those pages also provide access to current activity, profiles of other users that utilize the portal, and various types of news that is of interest to the individual user. Online portals also offer free email services that can be accessed from this main page, using specific login credentials. Those same credentials are also utilized to allow the user access to services like online messaging, social networks, and personals advertisements.

Due to the ongoing development of Internet technology, there is every reason to believe that web portals will continue to evolve over time. Just as many of the functions associated with portals today were not available a few years ago, new features are sure to emerge in the years to come. Many of these will be driven not only by customer demand, but also by the growing reliance of businesses of all sizes on the services provided online.

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